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Walmart - Internal Verified
Retail, E-commerce, Technology, Logistics

(USA) Manager, Product Marketing

San BrunoOnsiteFull TimeManager / Head$96,000–$202,000 /yrPosted 2 days agoVisa sponsorship availableHidden Gem · Himalayas

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Required skills

  • Display APIs
  • Advertising APIs
  • GTM strategy
  • technical enablement
  • partner integrations
  • value propositions
  • use cases
  • enablement
  • partner insights
  • integration friction

Nice to have

  • Instructional Design Software
  • Human Resources
  • Project management experience

Role summary

Walmart Connect is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their Display and Advertising APIs. This role involves partnering with Product, Engineering, and GTM teams to drive adoption and technical enablement. Responsibilities include translating complex API capabilities into clear value propositions, use cases, and documentation, as well as gathering partner insights to shape the product roadmap across various advertising functions. The ideal candidate has 5+ years of experience in product marketing, technical GTM, or related fields, with a strong understanding of APIs, developer workflows, and digital advertising or ad tech.

Position Summary...

What you'll do...

Role summary: Join Walmart Connect as a Senior Product Marketing Manager to lead go-to-market strategy for Display and Advertising APIs. You’ll partner with Product, Engineering, Partnerships, and GTM teams to drive adoption, technical enablement, and successful partner integrations. From alpha through scaled launch, you’ll translate complex API capabilities into clear value propositions, use cases, documentation, and enablement. You’ll also gather partner insights, identify integration friction, and help shape the roadmap across campaign management, targeting, creative, optimization, reporting, and measurement. About the team: The Brand Solutions Product Marketing team drives the commercialization of solutions that support Walmart Connect advertisers in building awareness, expanding reach, and enhancing engagement through comprehensive marketing strategies. Within this team, the Brand Scale group focuses on accelerating growth for enterprise and emerging advertisers by providing advanced tools and technology for efficient campaign onboarding and activation. Key initiatives include expanding API and technology integrations that empower partners and agencies to manage display advertising across campaign management, audience targeting, creative workflows, optimization, reporting, and measurement, ensuring effective and scalable marketing execution. What you'll do:
  • Lead GTM strategy for Walmart Connect Display APIs from early testing through launch, adoption, and ongoing product evolution.
  • Develop positioning, messaging, technical marketing assets, and use cases across campaign management, targeting, creative, optimization, reporting, and measurement.
  • Partner with Product, Engineering, Partnerships, and GTM teams to support integrations, beta recruitment, onboarding, commercialization, and roadmap development.
  • Optimize the adoption funnel, identify integration friction, enable developers and partners, and use market, performance, and feedback data to inform strategy.
What you'll bring:
  • 5+ years in product marketing, technical GTM, product, solutions consulting, sales engineering, developer relations, or a related field.
  • Strong understanding of APIs, developer workflows, authentication, integrations, and technical product adoption.
  • Experience in digital advertising or ad tech, ideally display, programmatic, DSPs, retail media, or advertising APIs.
  • Ability to translate technical capabilities into clear value for technical and business audiences.
  • Strong cross-functional communication, analytical skills, and experience partnering with Product, Engineering, Partnerships, Sales, and Marketing.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00 Hoboken, New Jersey US-10279: The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Instructional Design Software, Leading cross-functional teams, Master’s degree in Learning and Development, Human Resources, or related field, Project Management Certification, Project management experience, Six Sigma certification

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Originally posted on Himalayas

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