Director, Digital Performance Marketing — Paid Media & Lead Generation

Window Nation is growing fast! Join a high energy team where your ideas and contributions will make a lasting impact on our future. One Goal, One Passion – Growth is Everything at Window Nation At Window Nation, we don’t just replace windows and doors – we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements. As we continue to grow and expand into new markets in 2026, we’re looking for passionate, driven team members who thrive in a high-growth environment. Join a company where your expertise is valued, your contributions matter, and your work makes a lasting impact – on customers and the future of home improvement.
Have you personally managed $1M+ in monthly paid media spend across multiple channels and used campaign results to improve qualified leads, appointments, sales, or revenue? Window Nation is seeking a paid media leader who combines strategic budget ownership with recent hands-on campaign experience. You’ll lead two specialists, guide agency partners, and make investment decisions across multiple geographic markets. Your primary focus will be lead volume, cost per lead, and budget pacing, with a clear understanding of how advertising translates into qualified leads, appointments, and revenue. Experience that aligns with this opportunity

• Budget ownership: You have personally managed at least $1M per month in paid media spend across multiple channels, including forecasting, pacing, and reallocating investment.
• Recent execution: You have personally built, restructured, or optimized advertising campaigns within the past 12–18 months and can explain the decisions you made and their results.
• Business accountability: You have managed campaigns where leads convert through appointments, a call center, or a sales team, and used downstream outcomes to improve advertising performance.
• Paid search depth: You bring strong Google Ads expertise, experience with Bing and Google Local Services Ads, and working knowledge of Meta.
• Leadership: You can coach specialists, evaluate campaign execution, and hold teams and partners accountable for results.

Why consider Window Nation? You’ll have meaningful influence over media investment, market-level decisions, and the development of two paid media specialists. A dedicated marketing technology lead supports integrations and infrastructure, while you help shape operating practices and present performance recommendations to leadership.

📍 Location: This role is based at Window Nation’s headquarters in Fulton, Maryland, with limited remote flexibility. Candidates must be able to work onsite in Fulton.

What you will do

Lead paid search strategy across Google Ads, Bing Ads, and Google Local Services Ads. Guide Meta campaigns and identify growth opportunities in TikTok and YouTube, balancing channel investment with market-level demand.

Manage budget allocation, monthly forecasting, pacing, and bidding strategies across channels and markets. Use performance data to decide where to invest and when to shift spend.

Stay hands-on with campaign structure, keyword research, audience targeting, creative optimization, and performance analysis. Lead A/B testing across ads and landing pages to improve conversion rates and return on ad spend (ROAS).

Coach and develop a paid search and paid social specialists. Delegate daily execution while maintaining the platform expertise to troubleshoot, upskill the team, and address performance gaps.

Partner with Sales, the call center, SEO, CRO, Web Development, and Creative to improve the journey from paid click to qualified lead, appointment, and sale. Build consistent processes as the team evolves.

Work with a dedicated marketing technology lead on campaign tagging, UTMs, conversion tracking, and CRM attribution in Microsoft Dynamics. Understand and validate data flows while technical partners support system setup and integrations. Present plans and results to executives.

Evaluate opportunities across YouTube, Demand Gen, Amazon Prime video advertising, connected TV (CTV), Nextdoor, Thumbtack, Angi, and emerging platforms. Keep campaigns aligned with privacy requirements and advertising guidelines.

Minimum Qualifications

Bachelor's degree in marketing, business, or a related field

Minimum of 7 years of hands-on experience in managing paid media campaigns across search, social, display, and video platforms

Minimum of 3 years of experience in a leadership or management role, including direct reports and/or agency management

Proven experience managing paid media budgets of $1M+ monthly across multiple channels

Preferred Qualifications:

Recent hands-on account management, strong paid search expertise in Google Ads, Bing Ads, and Google Local Services Ads, and working knowledge of Meta Ads Manager or Meta Business Suite.

Experience managing campaigns across multiple markets and improving lead quality in appointment-based or offline sales models. Home services, education, multi-location healthcare, and multi-site services are relevant backgrounds; agency and in-house experience are welcome.

Strong understanding of attribution modeling, conversion tracking, marketing analytics, and multi-touch attribution platforms; experience with Google Analytics 4 (GA4) and advanced analytics tools.

Expertise in A/B testing, conversion rate optimization (CRO), keyword research, audience targeting, creative optimization, and bid management.

Experience with paid social platforms such as LinkedIn Ads and TikTok Ads, and paid video platforms such as YouTube, Amazon Prime, CTV, and streaming services.

Advanced Microsoft Excel, Power BI, and data visualization skills, with the ability to turn complex data into practical decisions.

Experience coaching specialists, communicating with executives, and working across teams. Initiative, attention to detail, and comfort creating structure as priorities evolve; Google Ads and/or Meta Blueprint certifications.

Why this opportunity

Shape how an evolving digital marketing team operates at a growing home improvement company. You'll have meaningful influence over media investment, team development, and operating practices, with dedicated marketing technology support and visibility with executive leadership. Bring your ideas, create structure where it is needed, and see your work connect to business results.

Apply

If you enjoy leading people while staying close to paid media execution, we'd like to hear from you. Apply to join Window Nation as Director, Digital Performance Marketing.

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What We Offer:

• Competitive pay
• Bonus opportunities for eligible roles
• Full-time benefits package (medical, dental, vision, life, and 401(k) retirement options) 
• Paid time off 
• Growth opportunities within a rapidly expanding company
• A supportive team culture where your contributions matter and craftsmanship is celebrated

Why Window Nation? At Window Nation, we know that when our people grow, our company grows. We’re committed to helping you build a rewarding career while being part of a team that values hard work, reliability, and collaboration. Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.  All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law. At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.