Marketing & Advertising, Media, Information Technology, Business Services

Associate Director, Media Planning

Montreal, QCOnsiteFull TimeDirectorPosted 1 month ago

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Required skills

implementation
client
agency
planning
global marketing teams
international marketing
client implementation team
productivity
staffing
workload

Nice to have

Agency experience
vendor experience
digital and social media
emerging media
Google Analytics
Infosys

Role summary

The Associate Director, Media Planning is responsible for supervising all implementation needs and client communication, liaising with global marketing teams, and overseeing the client implementation team. This role requires strategic rigor in media planning, ensuring integration between creative and media, and managing client, agency, and vendor relationships. Key duties include developing strategic media plans, driving go-to-market strategies, managing cross-channel execution, presenting insights to clients, and overseeing fiscal management. The ideal candidate has 7+ years of implementation experience, a degree in a related field or equivalent experience, and a strong understanding of media fundamentals and current trends, with proficiency in MediaOcean and Microsoft Office.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About the Role

Your primary objective as the Associate Director is to supervise all implementation needs and communication to the client(s) and agency client/planning/other teams. In this role liaising and coordinating with global marketing teams and understanding international marketing will be a key part of your duties. In addition, you will have oversight of client implementation team to ensure productivity, including managing staffing and workload issues at the client team level. You will provide strategic rigor to the implementation of the idea, ensuring integration of the work between creative and media. Above all you will be well versed in 360 media planning to be able to effectively convey and manage the media deliverable within the agencies.

Your Impact

Coordinate international marketing initiatives with global internal teams

Help create and deliver on strong briefs

Develop strategic media plans across several portfolios

Effectively convey and manage the media output

Effectively works across all areas of the media process and closely with brand managers and creative agencies

Will have opportunities for creative and strategic input both with agencies and clients

Will need to manage client, agency, and vendor relationships

Help drive the overall media process and manage go-to market strategies

Ensure a high quality of execution cross-channel

Manage client and planning teams regarding marketplace conditions, industry intelligence and buying recommendations

Present insights, QBR’s and post reporting to clients

Gain client approval on optimizations and budget shifts

Maintain strong professional relationships with clients, suppliers, and agency partners

Have a strong working knowledge of agency and industry systems and tools

Responsible for fiscal management of brands within their portfolio

Ensure that recommendations and decisions are consistent with client’s marketing/advertising objectives and strategies

Provide strategic guidance and thought leadership within the media group

Oversee and approve Communications strategy for client businesses

Advise and direct planning staff regarding insightful and strategic points-of-view

Your Qualifications

Minimum 7+ years of implementation experience or related

Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience

International Marketing experience is a must

Agency or vendor experience preferred

Demonstrates advanced knowledge and understanding of media fundamentals and current trends

Proficient with MediaOcean, Infosys, Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)

About You

Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.

Works well in a team setting

Thrives in fast paced environment

Desire to learn, develop and progress

Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values

Demonstrates expert understanding of the business successes, challenges, and strategic objectives; draws from experience to evaluate solutions from the business’s perspective and provides advice regarding potential opportunities and risks.

Owns the delivery of high-impact technical communications to drive maximum impact. Represents the business at the most senior levels to deliver a compelling and credible message.

Manages multiple overlapping timelines and competing demands, weighing the needs of different stakeholders across the business to determine priorities for parallel projects and sets priorities according to business needs.

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Associate Director, Media Planning

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