Food & Beverage, Consumer Goods

Brand Manager, Green

Corona, CAHybridFull Time$86,250–$115,000 /yrPosted 1 month agoVisa sponsorship available

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Required skills

Brand Management
Marketing Strategy
Digital Marketing
Project Management
Team Leadership
Consumer Insights
Budget Management
Nielsen
Click Up

Role summary

Monster Energy is seeking a Brand Manager for its Green product line. This role involves developing and executing marketing strategies, campaigns, loyalty programs, and digital activations to share the Monster Energy lifestyle. The Brand Manager will collaborate with various teams, manage budgets, analyze brand performance using data and insights, and lead the brand marketing team. The ideal candidate has 5+ years of marketing experience, preferably in CPG, and a Bachelor's degree in a related field.

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

Some brands carry history, Green carries the origin story. This isn’t just a marketing role, it's a chance to share the Monster Energy lifestyle with the world! The Brand Manager collaborates with insights, digital, sales, and category teams to craft powerful brand stories and marketing strategies. You will develop bold campaigns, loyalty programs, and digital activations that build connections, and keep the Monster brand buzzing everywhere. From big-picture strategy to flawless execution, you'll drive innovation, manage budgets, and deliver results.

The Impact You'll Make:

Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.

Lead, manage and coach the brand marketing team

Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).

Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.

Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.

Develop and manage project workflows as it pertains to brand marketing Initiatives.

Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers.

Ensure all projects and programs are accounted for and meet budget parameters.

Develop new news and big ideas for brand programs and projects.

Who You Are:

Bachelor's Degree preferred in the field of Business Administration, Marketing, Communications or related field of study

5+ years of experience in marketing, brand management

3+ years of experience in consumer packaged goods (CPG) industry preferred

Microsoft Office, Social Media, Click Up, Nielsen

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range$86,250—$115,000 USD

Monster Energy uses AI-powered tools, including Greenhouse’s Talent Matching feature, to help evaluate applications for this role. To learn more see Monster’s privacy policy here Privacy Policy or contact Monster at privacy@monsterenergy.com.

For United States applicants:Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.Read our privacy policy here: Privacy Policy

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