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Marketing & Advertising, Digital Agency, Creative Services

Senior Strategist

New YorkOnsiteFull TimeSenior$100,000–$115,000 /yrPosted 1 month ago

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Required skills

  • social-first
  • cultural relevance
  • Gen Z
  • Millennials
  • digital innovation
  • social listening
  • performance data
  • creative briefs
  • measurement frameworks
  • content ecosystems

Nice to have

  • Agile
  • Scrum
  • copywriting
  • ideation
  • client services
  • multi-tasker

Role summary

Movers+Shakers, a creative agency specializing in social media for Gen Z and Millennials, seeks a Senior Strategist. This role involves leading the development of social-first brand, content, channel, and campaign strategies based on audience behavior, cultural insights, and business objectives. The strategist will partner with creative, account, influencer, and production teams, translating strategy into clear direction. Responsibilities include generating actionable insights from research and data, developing comprehensive social strategies, identifying cultural and platform shifts, crafting creative briefs, and analyzing performance to inform future strategy. The role also emphasizes championing innovative ideas, pressure-testing creative work, and providing strategic guidance across content ecosystems. A strong pulse on cultural trends, competitor analysis, and thought leadership is expected, along with mentoring peers. The ideal candidate has 5-8 years of client-facing social strategy experience in a creative agency, with expertise in brief writing, strategic frameworks, social listening, audience research, trend forecasting, cultural analysis, and social platforms like TikTok, Meta, and YouTube. Data analysis, copywriting, ideation, client service, and leadership abilities are also key.

Want to work on the cutting edge of social media? Want to join a company whose brand is so strong that we get unsolicited clients reaching out every week? Want to work at an agency whose mission is to Spread Joy?

Movers+Shakers is a new kind of creative agency, built for the era of social & agility. We act as a creative AOR, influencer agency, and production house -- streamlined to drive cultural relevance with Gen Z and Millennials.

Brands like e.l.f., Netflix, Tinder, and Amazon rely on Movers+Shakers to win on social and beyond. We’ve gotten our clients over 250 billion views -- from explosive brand campaigns to viral daily content.

Fast Company named Movers+Shakers one of the "Most Innovative Companies" in the world, and Ad Age named us a "Small Agency of the Year" (three years in a row). Adweek called us "the best agency in the world at creating campaigns on TikTok."

We're really proud of our work, and we're even more proud of our culture. In their first week, new employees inevitably comment on how positive and supportive our workplace is. A month in, they're noting how little ego there is, and how departments collaborate surprisingly deeply.

Intrigued? Read on…

Overview

Clients come to Movers+Shakers for cutting-edge creative work that creates deep connections to culture. If you’re obsessed with digital innovation and cultural trends, and want to work with brands that are hungry to break the mold, we’d love to meet you.It’s an exciting time at Movers+Shakers as we continue to evolve what strategy means to us, and how to bring the most innovative and culturally-plugged in thinking to our clients and the industry.

As a Senior Strategist, you will:

  • Lead the development of social-first brand, content, channel and campaign strategies rooted in audience behavior, cultural insight and business objectives.
  • Partner cross-functionally with Creative, Account, Influencer and Production teams to translate strategy into clear, inspiring direction for the work.
  • Serve as a strategic partner to clients and teams, bringing proactive POVs, identifying opportunities and challenging teams to make the work more relevant, distinctive and effective.

    • Strategy & Insights:

  • Turn audience research, cultural trends, social listening and performance data into actionable insights and strategic opportunities.
  • Develop social and content strategies that define the audience, brand role, channel roles, content territories and principles that guide execution and connect to client business goals.
  • Identify cultural, behavioral and platform shifts that create new opportunities for brands to participate meaningfully on social.
  • Craft clear, inspiring creative briefs that give teams a strategic springboard.
  • Partner with key stakeholders to define research needs, KPIs and measurement frameworks, translating performance into strategic learnings and recommendations.
  • Review campaign and ongoing performance to identify broader patterns and opportunities to evolve strategy over time.

    • Creativity:

  • Partner closely with Creative to turn strategic insights into social-first creative territories, platforms and ideas.
  • Lead and participate in brainstorms, bringing cultural and audience inspiration that opens up unexpected creative opportunities.
  • Pressure-test creative work against the strategy, ensuring ideas remain audience-led, culturally relevant and native to the platforms where they will live.
  • Provide strategic guidance on content and campaign ecosystems.
  • Champion ideas that go beyond expected social formats, identifying opportunities across creators, communities, culture, platforms and real-world experiences.

    • Innovation & Thought Leadership:

  • Keep a consistent pulse on client competitors and other best-in-class brands to inspire new ideas and executions.
  • Extend Movers+Shakers position as an industry-thought leader with insights and analysis.
  • Manage, mentor and guide peers in constantly raising the bar and pushing boundaries.

    • QUALIFICATIONS AND SKILLS

  • 5-8 years of client-facing social strategy and/or social media management experience in a creative agency setting
  • Strong experience in brief writing, and building strategic frameworks + narratives
  • Strong experience in social listening/social-first research, audience research, trend forecasting, and cultural analysis
  • Experience with and interest in social platforms including TikTok, Meta, YouTube, Pinterest, Reddit, etc.
  • Experience with data, analytics and content reporting
  • Strong copywriting and ideation skills
  • Passion for client services and cross-functional collaboration
  • Multi-tasker, comfortable managing multiple projects simultaneously in an agency environment
  • Leadership ability, able to guide and empower teams and clients to achieve goals with bold thinking
  • Proactive self-starter with finger on the pulse of new innovations and opportunities

    • BASE SALARY RANGE

    Our estimated range for this role is $100,000-115,000

    At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!

    Ready to apply?
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