Founding GTM
Required skills
- founding role
- GTM playbook
- positioning
- content
- demand
- community
- technical buyers
- Growth
- DevRel
- PMM
Nice to have
- internships
- strategy decks
Role summary
The Prompting Company is seeking a Founding Go-to-Market (GTM) leader to establish and execute the company's GTM strategy. This foundational role involves creating the GTM playbook, including positioning, content, demand generation, and community building, to drive product discovery and adoption by both end-users and recommending agents. The ideal candidate will have prior experience in early-stage GTM, PMM, DevRel, or growth roles at product companies, with a proven ability to generate pipeline and ship launches. This is an onsite role in San Francisco, requiring relocation for non-local candidates, and involves direct customer interaction and building the initial GTM team.
This is a true founding role. You will write the GTM playbook: positioning, content, demand, community, and the motion that turns technical buyers into customers. There is no marketing team and no brand book. You'll build it with the founders.
Our buyers are Growth, DevRel, and PMM at companies like NVIDIA, Vercel, Databricks, Rho, and Exa. They are allergic to fluff. You need to speak GEO, agents, and technical content well enough that those people take the meeting.
This is not a generic enterprise hunting seat. If you have launched or sold at a real product company, can generate your own pipeline, and would rather ship the launch than sit in a forecast call, this will fit.
**What you'll do**
* Own positioning and narrative for Discovery and Agent Experience
* Build outbound and inbound that actually reaches technical marketing, DevRel, and PMM
* Write and ship content and launches, not just briefs
* Sit in customer Slack and run first conversation through close alongside the founders
* Hire the next GTM people after you
**You might be a fit if you've**
* Done founding or early GTM, PMM, DevRel, or growth at a real product company (internships at real companies count)
* Written and shipped, not just made strategy decks
* Graduated and already held a real job. This is not a first-job seat.
* Are in San Francisco or will relocate. This is not remote.
**About The Prompting Company**
We help products get discovered and used by AI agents. You optimized for user experience. Now optimize for Agent Experience.
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