General Sales Manager

GENERAL SALES MANAGER

National City Harley-Davidson | National City, CA
Annual Income Opportunity: $120,000–$175,000+ | UNCAPPED EARNING POTENTIAL

Lead the floor. Develop your team. Close deals. Deliver an exceptional customer experience.

National City Harley-Davidson is looking for an experienced, driven General Sales Manager who brings energy, accountability, and a hands-on approach to the showroom every day.

We want a leader who stays active on the sales floor—coaching conversations, leading by example, taking customer turnovers, and jumping in to close deals and make things happen. You should be just as comfortable developing a salesperson as you are sitting down with a customer and earning their business.

Delivering amazing customer service must be part of how you operate. The right candidate knows how to turn a great buying experience into strong Customer Experience Index (CXI) scores, consistent survey participation, positive reviews, and lasting customer relationships.

What You’ll Do

• Actively lead the showroom, create momentum, and keep the team focused on producing results.
• Coach, recruit, train, and develop a motivated, accountable sales team.
• Desk deals, structure transactions, take turnovers, and personally help close sales.
• Drive motorcycle sales and gross profit while delivering a transparent, professional buying experience.
• Own customer satisfaction results, meet or exceed dealership and manufacturer CXI targets, and address customer concerns promptly.
• Ensure accurate customer email capture, clear survey communication, and consistent follow-up that encourages honest feedback.
• Hold the team accountable for CRM activity, lead response, appointments, and follow-through.
• Work closely with Finance, Service, Parts, and MotorClothes to ensure a smooth customer experience.
• Monitor inventory, merchandising, pricing, and aging.
• Set clear goals, inspect performance, and coach in the moment.

What You Bring

• Proven dealership sales management experience; Harley-Davidson or powersports experience strongly preferred.
• Strong leadership, desking, negotiation, and closing skills.
• A demonstrated ability to grow sales and gross profit while achieving strong customer satisfaction scores.
• The willingness to stay involved, engage customers, and help your team get deals across the finish line.
• A consistent approach to training, accountability, and customer follow-up.
• Professionalism, integrity, urgency, and a passion for the motorcycle community.

Your Opportunity

Build a strong team, make an impact, and grow your income through performance.

Annual income opportunity of $120,000–$175,000+, with no cap on earning potential. Actual earnings depend on performance and the applicable compensation plan.

Ready to lead from the showroom floor? Apply with your résumé and a brief summary of your sales leadership experience, customer satisfaction results, and accomplishments.

National City Harley-Davidson is an equal opportunity employer.