Digital Campaign Specialist

Genius Monkey is growing our Campaign Management team, and we’re looking for sharp, marketing-minded people who want to get hands-on with programmatic advertising. As a Digital Campaign Specialist, you’ll plan, launch, measure, and optimize campaigns across multiple networks and DSPs. You’ll work with AI-powered tools and our own Omni-Monkey platform to get well-defined results for clients.

Summary of the Position

• Build and manage campaign strategies across multiple verticals, channels, and ad formats. Including: display, video, CTV/OTT, native, DOOH and social (LinkedIn, FB, IG, X, etc.)
• Learn targeting best practices and audience limitations of multiple ad networks including: Google Ads, DV360, Y!DSP, TTD, Microsoft Ads, Amazon DSP, and many more!
• Optimize toward client KPIs like ROAS, CPA, and conversion rate, using both platform automation and hands-on adjustments
• Partner with the account management and client development teams to set clear goals and get the most from every ad dollar
• Plan, run, and track campaigns across established and emerging channels, including connected TV and retail media networks
• Monitor delivery, pacing, and brand safety to make sure campaigns run as expected and hit targeting objectives
• Use AI tools to speed up audience research, creative testing, reporting, and insights
• Adapt targeting to a privacy-first world using first-party data, contextual targeting, and consent-based signals

Education & Experience Requirements

• A passion for marketing strategy and learning new platforms
• Hands-on experience with display, video, CTV, DOOH and social advertising
• Strong analytical skills, with good instincts for making data-backed decisions
• BA or BS plus 1-2 years of comparable experience, or 3+ years of comparable experience
• Google Ads/DV360 certification required, other network and DSP certifications a plus!
• Working knowledge of AI-driven bidding strategies like Performance Max and Advantage+ (and when to override them)
• Ability to make sound marketing decisions from a combination of intuition and data-driven results

Benefits

• Exceptional health, dental, and vision benefits
• 401(k) plan with employer matching
• Quarterly bonus plan
• 2 weeks paid time off, 3 weeks after 2 years

About Us

Genius Monkey is a pioneer in programmatic marketing technology that delivers quality, hyper-targeted advertising across networks to ensure the right people see the right ads at the right times, no matter the platform or device. Using our proprietary programmatic ad tech, Omni-Monkey, we are driven to provide industry-leading digital advertising services combined with proven tracking, attribution and optimization. Genius Monkey believes in never being complacent, “relentless effort” is a large part of our company mantra. We strive to stay on the cutting edge of digital advertising technology and attribution, while maintaining human oversight. The company is headquartered in Arizona.

Originally posted on Himalayas