Lancaster Hon logo
Lancaster Hon Verified
Non-Profit Organization Management

General Sales Manager

Lancaster, CAOnsiteFull TimeManager / Head$60,000–$200,000 /yrPosted 4 days ago

Is this role right for you?

Upload your resume and get a skill-by-skill breakdown — see exactly where you match, where you're close, and what to highlight. Not a mystery percentage.

Get a tailored resume highlighting what this role needs.

Required skills

  • used car automotive
  • automotive dealership management
  • sales performance
  • team development
  • automotive retail processes
  • desking
  • inventory management
  • digital retailing tools
  • integrity
  • professionalism

Nice to have

  • customer satisfaction
  • team environment
  • goal-driven
  • positive attitude
  • high-energy

Role summary

Trust Auto Group is seeking an experienced General Sales Manager for their Lancaster Subaru location. The role involves overseeing sales performance, profitability, and operations for new and used vehicle departments. Responsibilities include developing and implementing sales strategies, managing sales personnel, ensuring customer satisfaction, and maintaining compliance. The ideal candidate will have a minimum of 5 years of automotive dealership management experience, a proven track record of sales success, strong knowledge of automotive retail processes, and proficiency with CRM/DMS platforms. A California Sales License is required. This is a full-time, onsite position with a competitive salary plus commission.

Trust Auto Group Lancaster Subaru location is now seeking a dynamic team member with a proven track record in a used car automotive environment. We are hiring an experienced General Sales Manager to join our team! Now is the time to take your career to the next level. Prospective candidates will possess a desire to be the best of the best. We are focused on the customer and focused on your long-term success. 

When you join our team, you'll have access to a total compensation package, which includes great career growth, a friendly work environment, and outstanding benefits....and more:

  • Competitive Wages
  • Paid Vacation and Sick
  • Paid Basic Life & AD&D Insurance
  • 401K 
  • Health, Dental, Vision Insurance
  • Other Supplemental Insurance

In this role, you would be responsible for the overall sales performance, profitability, and operation of the dealership’s new and used vehicle sales departments; while providing leadership, direction, and strategic oversight to ensure sales objectives are met, customer satisfaction is maintained at the highest level, and ensuring the dealership’s processes and compliance requirements are consistently followed by the sales department employees. The GSM will work with the General Manager to develop and implement sales strategies, manage sales personnel, and work closely with other departments to drive a high-performing, customer-focused culture. You would report directly to the General Manager.

Qualifications:

  • High School Diploma or equivalent
  • Minimum 5 years of automotive dealership management experience (Sales Manager, GSM, or similar).
  • Proventrack recordof achieving strong sales performance and team development.
  • Strong knowledge of automotive retail processes, desking, inventory management, and digital retailing tools.
  • Exceptional leadership, communication, and problem-solving skills.
  • High levelof integrity, professionalism, and ability to lead by example.
  • Proficiencywith CRM systems, DMS platforms, and OEM reporting systems.
  • All applicants mustbe authorized towork in the USA
  • Current California Sales License,required
  • Ability todemonstratethe ability to pass pre-employment testing including background checks, MVR, drug test, and valid driver's license 
  • Must have a valid driver’s license and be eligible for coverage under shop insurance policy (Not an excluded driver)

Essential Duties, but not limited to:

  • Develop and execute sales strategies to achieve monthly, quarterly, and annual sales and gross profitobjectives.
  • Analyze market trends, sales data, and inventory position to adjust strategies proactively.
  • Monitor and manage new and used vehicle inventory levels, aging, pricing, and online merchandising.
  • Ensureappropriate deskingpractices that maximize profitability whilemaintainingcustomer satisfaction.
  • Recruit, hire, train, and develop sales managers, finance managers, and sales staff.
  • Conduct regular performance reviews, coaching sessions, and accountability meetings.
  • Foster a positive, high-energy, goal-driven team environment.
  • Enforce dealership policies, processes, and professional standards.
  • Ensure the sales process delivers a seamless, transparent, and consistent buying experience.
  • Address and resolve customer concerns orescalateissues promptly and professionally.
  • Maintain strong relationships with customers, vendors, and OEM partners.
  • Oversee daily sales operations including deal approvals, desking, F&I coordination, and CRMutilization.
  • Ensure compliance with federal, state, and manufacturer regulations, programs, and guidelines.
  • Monitor department expenses to ensure financial and operational efficiency.
  • Collaborate with the service, parts, and F&I departments tooptimizecross-departmental processes and profitability.
  • Prepare and review weekly/monthly sales reports, forecasts, and KPIs.
  • Maintain accountability for achieving volume, gross, CSI, and finance penetration targets.
  • Present performance updates and action plans to dealership leadership.

Salary Range: Salary + Commission
Type: Full-time, salary exempt

Apply today and find out all our dealerships have to offer!

Ready to apply?
You'll be redirected to Lancaster Hon's application page.

Similar roles

See how RiseMe works

Match, tailor, and prep so you send fewer applications and land more interviews.