Data Analyst, Sr.

About The Company
Our company is a leading organization dedicated to delivering innovative solutions and exceptional services within our industry. Committed to fostering a dynamic and inclusive work environment, we prioritize growth, collaboration, and continuous learning. Our team comprises passionate professionals who strive to make a meaningful impact through their expertise and dedication. We believe in empowering our employees with the resources and opportunities necessary to excel in their careers while contributing to the company's mission of excellence and innovation.
About The Role
As a Senior Data Analyst, you will serve as a pivotal analytical leader responsible for shaping how the company measures performance, interprets growth levers, and drives strategic decision-making through actionable insights. Your role involves designing robust analytical frameworks, developing and maintaining scalable data models, and supporting product and business priorities—particularly in acquisition and customer lifecycle analysis. Your work will directly influence growth marketing strategies by optimizing campaign performance, driving conversion through A/B testing, and enhancing customer segmentation via attribution and media mix modeling.
You will act as a technical expert and end-to-end owner of marketing data sources, analytics infrastructure, data models, and measurement methodologies. Your expertise will help evaluate ROI across various acquisition channels, refine performance metrics, and develop advanced attribution models such as multi-touch attribution and media mix models. Additionally, you will lead the development of automated dashboards and collaborate with cross-functional teams—including Product, Marketing, Finance, and Engineering—to translate business questions into analytical solutions. Your insights will empower stakeholders to make data-driven decisions that align with the company's growth objectives.
Qualifications

• 5+ years of experience in data roles, with a proven track record in analytics and data modeling
• Strong SQL skills, capable of writing, reviewing, and optimizing queries for performance
• Advanced expertise in DBT for data modeling and orchestration
• Proficiency with version control systems, particularly Git
• Deep understanding of marketing business domains, including multi-touch attribution (MTA) and media mix models (MMM)
• Extensive knowledge of marketing metrics, platforms, and APIs such as Google Analytics, Meta Ads, and Google Ads
• Familiarity with statistical experimentation and A/B testing principles
• Excellent project management and communication skills with a results-oriented approach
• Ability to translate complex data insights into clear, actionable recommendations

Responsibilities

• Serve as the technical expert and owner of marketing data sources, analytics infrastructure, data models, and measurement methodologies
• Build, maintain, and interpret acquisition measurement frameworks, including multi-touch attribution, Markov Chain models, and other channel performance metrics
• Design, implement, and analyze A/B tests and incrementality experiments for product features, marketing campaigns, and user experience optimizations
• Evaluate ROI across paid and organic acquisition channels, continuously refining performance metrics
• Develop, maintain, and scale in-house multi-touch attribution (MTA) models and media mix models (MMM)
• Identify key audience segments within our customer base using metrics such as lifetime value (LTV), cross-sell percentage, etc.
• Lead the development and maintenance of DBT data models and orchestrations, ensuring accuracy, modularity, and performance optimization
• Create automated, self-serve dashboards and reporting solutions to empower stakeholders with real-time insights
• Collaborate with cross-functional teams to translate business questions into analytical tasks and interpret results for diverse audiences

Benefits

• Full medical, dental, and vision insurance coverage
• Maternity and paternity leave policies
• Four weeks of paid vacation, including three weeks at any time and one week during the holidays
• Competitive compensation packages
• Remote-first work environment, allowing work from anywhere in Canada
• Opportunities for professional development and career growth
• Engagement with founders and senior leadership for strategic projects and mentorship

Equal Opportunity
Our company is committed to fostering an inclusive and diverse workplace. We embrace all candidates regardless of race, gender, age, sexual orientation, disability, or background. We provide accommodations throughout the recruitment process to ensure equitable access to opportunities. Candidates are encouraged to communicate any accommodation needs directly to the hiring manager or via email at accessibility@felixforyou.ca. We believe that diverse teams drive innovation and excellence, and we are dedicated to creating an environment where everyone can thrive.